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Highlights of Sipiwe’s Story
- Sipiwe joined the Paradigm Shift program to learn how to operate her small business more effectively.
- Her business has become much more profitable as a result of applying the business principles she has learned.
- She has learned to trust God and reach out to Him during life’s most difficult moments.
- Through Paradigm Shift, Sipiwe’s life has been infused with meaning.
Sipiwe’s Involvement in Numbers
- Paradigm Shift Training Cycles Completed: 3
- Microloan Cycles Completed: 2
- How Long Business Operating: 2 Years
- Business Income Growth Since Starting the Paradigm Shift Program: 160%
- Family Members Supported: 7
Needing a way to increase her income to help support her family, Sipiwe decided to start her own business. Her community had no place for women to buy fashion products at an affordable price; so when Sipiwe identified this need, she began selling handbags, earrings and cosmetics at a busy street corner.
Sipiwe possessed the courage and determination to start her business, but what she needed then was to learn how to operate it more effectively. When she heard about the Paradigm Shift program, Sipiwe seized the opportunity to attend the two-day Business Experience Course offered at a nearby church.
There she learned about promoting her product distinctives, how to price her products and how to negotiate with customers. Excited and eager to learn, Sipiwe attended the weekly meetings where she explored further business skills and studied what the Bible says about her life, family and business.
Sipiwe immediately applied the business training she received. She repriced some products and discontinued selling those that weren’t profitable. She began asking her customers what else they would like to buy and, using her microloans, expanded her inventory to include hats, gloves, slippers and sunglasses. She has repaid both microloans in full. “I always knew that business was my talent, but I didn’t have the knowledge [before Paradigm Shift] to do it well and grow my business,” Sipiwe says.
Business growth is not the only change that Sipiwe has experienced. Since completing the Emmaus Road Course (Paradigm Shift’s first discipleship course), she now continues to study the Bible and memorize scripture on her own.
When her husband was hospitalized with a serious illness, Sipiwe remembered studying the discipleship lesson “Making Sense of Pain”. Instead of blaming God for the hurt she was experiencing, she reached out to Him for comfort and trusted in His promise to work everything together for her good.
“Paradigm Shift has changed my life spiritually and physically,” Sipiwe says. “I now live a life with meaning.” Regardless of the challenges she experiences in her business and personal life, Sipiwe is filled with joy. “God has unfailing love. No matter what, God is there,” Sipiwe says with a smile.

In 2011, 25 new churches are set to launch Paradigm Shift in their communities and they need your help to make this happen.
Would you make it possible for one entrepreneur to be able to participate? For $110, you can provide a pathway out of poverty for a hard-working entrepreneur, which will have lasting impacts both physically and spiritually.